It arises from the cooperation of marketing and sales. Trade marketing allows us to determine the precise character of the POS material as a communication carrier between the brand and the consumer.
It describes the client’s expectations concerning POS’s form, function, construction and budget.
Based on the brief, alternative concepts arise. They are the outcome of experience in design, trade marketing, construction and material science as well as the ability to meet the budget expectations.
Photorealistic simulation of the concept arranged in a multimedia presentation or 3d animation.
The transfer of the CAD solutions (computer aided design) into the real world. Testing of materials, constructions and functionality .